Good Things Take Time – A Collection by FREYA THE LABEL

For FREYA THE LABEL, I created both the teaser and the main campaign visuals for the collection “GOOD THINGS TAKE TIME.”

The trailer plays with humor and meaning — a person misses the bus “because making the clothes took too long.” It’s a lighthearted metaphor for slowing down the process in a world driven by fast fashion.

The main video shifts the tone: bold lighting, raw textures, and a driving beat set the stage for the collection’s aesthetic. It’s all about rhythm, motion, and attitude — letting the fits speak for themselves.

Through my photography and video direction, I aimed to blend fashion and feeling — turning visual storytelling into an experience that sticks.